Insights

Notes from the build side.

Plain-English answers to the questions we get most — Shopify, performance, and building software that holds up once real users arrive. No fluff, no gated PDFs.

5 August 2026 · 6 min read

The MVP works. Why it won't survive real users.

An MVP proves the idea; it rarely survives real users, because the parts that were skipped to ship fast — auth, permissions, data model, background work — are exactly the parts that break at scale.

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29 July 2026 · 6 min read

Making a Shopify Plus store survive a launch spike

Shopify handles the traffic; what fails under a launch spike is usually your apps, theme, and checkout customisations. Here's what to harden before a drop.

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18 July 2026 · 5 min read

Why your Shopify theme breaks on every update — and how to stop it

Shopify themes break on update because customisation gets welded into theme files instead of Shopify's extension points. Here's why it happens and how to make updates boring again.

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